Digital Marketing on a Budget: A Guide for EBN Members

You don't need a massive marketing budget to build visibility. EBN members across India are winning clients through smart, low-cost digital strategies.

LinkedIn: Your B2B Powerhouse

• Post 3x per week with industry insights (not sales pitches)
• Engage with 10 prospects' posts daily before asking for connections
• Share member success stories (with permission) to build social proof

Google Business Profile

For local businesses — restaurants, clinics, retail — a optimized Google Business Profile drives foot traffic. Add photos, respond to reviews within 24 hours, and post weekly updates.

WhatsApp Business

India runs on WhatsApp. Use broadcast lists (not groups) for event invites and referral thank-yous. Keep messages personal and valuable.

Content That Converts

Our Social Media Content Calendar (free in Resources) provides 30 days of post ideas. Focus on education over promotion — the 80/20 rule applies.

Measure What Matters

Track referral source, not vanity metrics. If LinkedIn brings 2 clients per month at zero ad spend, that's better than 10,000 impressions with no conversions.

Digital marketing amplifies your EBN networking — it doesn't replace face-to-face trust building.